It’s not every day that a voice actor gets to be the ‘brain’ to a pair of testicles… but 2016 was my year. Needless to say, The Boys campaign by Bonds has given latex-clad legends Tim Mager, Kai Smythe and I a lifetime of in-jokes.
The social media and TV campaign extended to a seven-storey high digital billboard in central Melbourne that displayed the current weather and ‘the boys’ reacting accordingly. This stroke of genius won Clemenger BBDO a Silver Lion in Cannes.
Congratulations to the whole team who brought this great idea to life.